UX Audit
1. What is a UX Audit?
A UX Audit is an end-to-end review of the experience your customers receive when they interact with your business via a website, app, digital product at every single stage from landing on your site to receiving communications.
Informed by detailed customer personas and an understanding of customers core motivations, we test all user journeys to ensure key functions of the site are intuitive, and barrier-free. We then work through the periphery functions of the site to ensure an all-round seamless user experience. Whether the goal is to drive enquiries, close a product purchase, upsell a subscription, or to ensure a user finds the answer to a burning question, it’s vital that a customer’s experience is simple and smooth.
2. Importance
Providing an objective assessment of how users journey through your website or application, our UX audit services enable you to make targeted improvements that drive measurable results for your bottom line.
By removing barriers to completion, clearly highlighting the next steps and making important content easy to find you’ll streamline key journeys and help users complete their tasks more efficiently – resulting in reduced drop-off rates, increased and optimised engagement, and greater loyalty and return visits.
Your platform might “work just fine,” but the “experience” it offers from a design standpoint
no longer meets user expectations, and it’s costing you in lost customers and revenue potential.
You know it’s time for an upgrade, but you also know when it comes to design, everybody has an opinion
and often they’re completely subjective.
You need an outside expert UX evaluation to tell you what to fix and what not to fix about your user experience, right now.
3. How do you do a UX Audit? / UX Audit Process
Discover
Understand the business objective, the core audience types and their motivations.
Review the analytics
By reviewing key data on user behaviour, we can quickly spot the red flags in a user journey that need closer inspection.
User Testing
Assemble a group of users that represent the key audience types and assign them tasks to complete on the platform. Record the results.
User Experience Analysis
Assessment of the platform’s usability, undertaken by one of our usability experts.
UX Audit Report
We compile your UX audit findings into a clear and concise report with actionable recommendations.
4. What can you get
- Make a business case for good user experience (UX)
- Validate design decisions using objective data
- Prioritize development tasks for maximum ROI
We promise with
Audience
User experience (UX) design that doesn’t take into account actual user preferences, priorities, UX design.
People First
We put people at the center of everything we do, whether it’s our clients, their users, or our team members.
Integrity
We conduct ourselves with the utmost honesty, ethics, and professionalism, building trust with both our clients and our team members.
Quality
We strive for excellence in everything we do, from the quality of our work to the level of service we provide.
Goal Centered
We are committed to helping our clients achieve their goals through user-centered design solutions that drive lasting impact.