Usability Testing
1. What is usabliity testing?
You need to know now how users are going to experience your product before you build or enhance it.
You need to be able to apply these insights so you know
what adjustments will ensure your product is successful in the long run.
You need an expert design company to conduct user testing so you know what to fix
and what not to fix about your user experience, right now.
2. Importance
Timing is crucial when developing or updating a product. While you may consider skipping user testing to save time,
it can lead to costly changes later. Users often struggle to articulate their preferences, making usability testing essential.
Our services observe real-life user interactions, providing objective data to improve your user experience design.
Usability testing yields significant and long-term benefits, enhancing competitiveness and meeting user needs.
It is particularly important for diverse user bases. At Box UK,
we ensure testing participants reflect your real users and address complex requirements.
3. Usability Test, Process
User experience testing can deliver value throughout the full lifecycle of your website or application. Conducting testing with low-fidelity UI design prototypes during the build phase can help identify and resolve any usability problems at an early stage to avoid unexpected costs appearing later in the build or following launch – when fixes can be up to 100 times as expensive as those made before development is complete.
Conducting final user testing for a product’s usability validates that your site or application performs well before significant investment is committed, helping improve project margins and enabling you to focus your budget on extending and enhancing services to create additional value for your business and your users.
Usability testing is also ideal for diagnosing issues with a website or application that you feel is underperforming, enabling you to pinpoint areas for improvement and providing a cost-effective way to enhance performance. It’s also important to regularly test your websites and applications, to identify areas for ongoing improvement, as well as uncovering additional opportunities that may have been overlooked.
Build a test plan
A test plan ensures comprehensive coverage of vital aspects in a fair and consistent manner across your user group, ensuring digital product success.
Mine the Insights
Analyse the test results to isolate the trend insights across the user group that need further UX or UI design attention to fix.
Carry out User Tests
Carry out the tests across your platform in the chosen environment – either online or in person using a UX testing suite.
Assemble a sample group
You can’t mark your own homework; we’ll need to assemble a sample of test users that match the profile of your audience and get their unfiltered and unbiassed feedback.
Apply the improvements
Once the test results have been actioned by the product team it’s time to launch and start the next test cycle.
4. Why and When you should do this
1. User testing delivers early, firsthand feedback from users, allowing design adjustments in the early stages to avoid costly fixes post-development.
2. It gives you a compelling way to convince your team that changes are necessary, a quick way to shortcut the debates and a tool with which to align around the future.
3. It enables you to see and understand the “why” behind how your users experience your product, helping you to make more informed decisions at every stage.
4. It allows you to see how easy (or difficult) your product is to use, providing clues about its potential adoption rate.
5. User testing offers unexpected insights that inform product development, sales, and marketing decisions.
6. It creates a loyalty loop with users who turn into evangelists as they see the product evolve and improve with their input.
7. It validates your assumptions based on objective data and real evidence.
5. What can you get
1. Save time and money by knowing what users want up front
2. Validate and adjust features based on objective data
3. Know your product will succeed before updating or going to market
We promise with
Audience
User experience (UX) design that doesn’t take into account actual user preferences, priorities, UX design.
People First
We put people at the center of everything we do, whether it’s our clients, their users, or our team members.
Integrity
We conduct ourselves with the utmost honesty, ethics, and professionalism, building trust with both our clients and our team members.
Quality
We strive for excellence in everything we do, from the quality of our work to the level of service we provide.
Goal Centered
We are committed to helping our clients achieve their goals through user-centered design solutions that drive lasting impact.