Problem defining
1. Course description
Problem Defining solves one of the most common (and expensive) business situations: Fighting symptoms, rather than the root cause, of a major problem.
Failure to define a root problem at the beginning leads to expensive solutions with no real or lasting results. With Problem Defining, your team can pinpoint the root cause early, saving time, money, and needless frustration.
It’s time to bring clarity to your biggest problems, no matter their size or complexity. And a problem must be defined before it can be solved.
2. Is it for you?
This training course is for anyone
whose role involves solving day-to-day problems within organisations.
If you are..
Those who have high ‘content expertise’ but lack ‘communication expertise’
If you are..
Anyone who wants to learn user-centered design
If you are..
Those who want to upgrade with a forward-looking design
3. What your team will learn?
1. Contextualize the problem
There are many complex issues in business. In step one we put them in context and correlate them.
2. Justify the business need
Here, we take the perspectives of the stakeholders and share them so we can build common ground and be more transparent.
3. Understand the customers
We now introduce data, research, and Customer insights, in order to build empathy and understand the customer’s needs and perspectives.
4. Problem Statement
In the last step, we connect all the information in a problem statement, and we invite the stakeholders to prioritize problems.
4. Learning objectives
We believe that every problem within an organisation is critical however they are not equal.
Successful innovation starts with a thorough understanding of a problem.
Therefore, there needs to be a systematic way to identify the core of these problems, craft a valid problem statement for which to develop innovative solutions with high ROI potential.
5. Course dates & booking
• Time: 2 days – 35 hours
• Format: Online / On-site (Remote/In-person)
6. What can we get after the course?
1.
Find consensus about real business problems
2.
Pinpoint the root cause of complex organizational problems
3.
Reach a starting place for finding real solutions
4.
Apply principles from design thinking at work
6. Our Instructor
“I believe that every designer has the potential to be great,
and I am excited to help them reach their goals.”
- 7 years of experience teaching design in companies and universities.
- 12 years of experience as a product designer in design agencies.
- Helped more than 250 entry designers get a designer job by providing them with mentorship, portfolio reviews, and interview coaching.
- Had various experience in the fields of design psychology, design research, and HCI.