User Research
1. What is user research?
User research is the process of gathering qualitative and quantitative data about the needs, motivations,
expectations and constraints of your audience, for digital solutions that serve, satisfy and delight.
User research is a key element of an insight-led design process, providing the objective evidenceneeded to make informed design decisions upfront.
For best results, user research activities should also be conducted regularly throughout the project lifecycle – including through to launch and beyond – to support iterative development and continuous improvement activities.
2. Importance
Most people don’t know what they want when it comes to experiencing an application or platform,
much less how to verbalize it. They just know what they’ve seen on the sites they use most often.
The purpose of user research is to provide user experience insight before you invest in development—through personas, customer journey mapping, rapid prototyping, and usability testing
— so you can understand your customers’ preferences, priorities, and problems and design an experience just for them.
3. User Research / Research Process, Approach
Define the research goals
Our research experts collaborate with your team to identify goals, create a research plan, and develop an interview protocol.
Interview the users
We gather insights from customers through surveys, interviews,
and inquiries, analyzing the data to present detailed findings.
Design with insights
We create design artifacts like personas, journey maps, UI guides,
and wireframes to visualize user processes and experiences.
Validate the designs
We can apply all of these user research insights and design a prototype, which we present to five users via usability testing before moving forward with design and development.
Development ready
We organize and document design assets, collaborating with developers for smooth knowledge transfer from research to development.
4. What can you get
- Understand customer preferences and pain points
- Address potentially costly UX issues
- Maximize ROI by designing an experience users love
- Innovate, enter new markets, increase retention and profitability
We promise with
Audience
User experience (UX) design that doesn’t take into account actual user preferences, priorities, UX design.
People First
We put people at the center of everything we do, whether it’s our clients, their users, or our team members.
Integrity
We conduct ourselves with the utmost honesty, ethics, and professionalism, building trust with both our clients and our team members.
Quality
We strive for excellence in everything we do, from the quality of our work to the level of service we provide.
Goal Centered
We are committed to helping our clients achieve their goals through user-centered design solutions that drive lasting impact.